Are you Twitterific and Facebook Fabulous?

Today’s blog topic is going to be short and sweet.  I decided to keep it that way because, well, society today doesn’t have the attention span for much more than that anyway, and we’re busy!  The other reason is because I am sure you have heard all this before, however, for those select few that are still in the dark ages, this one’s for you.

It’s the big buzz these days, Social Media or Social Networking.  The days of newspaper and magazine ads have gone by the wayside.  You’re website will not work alone.  If you’re not Tweeting, Facebooking, YouTubing, Blogging, etc. you’re not advertising.  It’s even a new profession, because it’s practically a full-time job.

Keeping your current and prospective customers in the know of what your business is doing is key and everyone’s doing it.  From small businesses, like your local pest control guy to huge corporations, like Starkist Tuna.  Yes, even Charlie tweets!

How many of us are glued to Facebook, waiting for the next post by one of our “friends”?  It’s how we keep in touch.  Even email is becoming a thing of the past.  Verbal communication – talking – is fleeting!  If you’re communicating, you’re doing it on some Social Media website.  It’s quick (one-line posts), easy, and allows you to add a picture.  This is why it is so necessary to be on all of the social networking sites, because otherwise, today’s society doesn’t know you exist.

So, get out there, get connected, if you aren’t already and make your business Facebook fabulous and Twitterific!  You’ll start to see results.  Let’s face it, it’s all about word of mouth, or in this instance friend requests.

Thanks for checking in and visit us again soon for more topics pertaining to the marketing world.  Also, don’t forget to check out our new and improved website for more information about our company!  www.ecgraphics.biz 

Let’s talk about business cards today. Their small, their handy, they have all your pertinent info, but….what does your business card say about your business?

Key factors to remember when finalizing your business card layout.

1.  Simplicity is key. Placing your entire company’s inventory list on a business card is not going to win you any more clients than before.  Adding a few of your most important products or services is fine, people will get the gist of what your company offers.

2.  Spelling mistakes. People, are you really proofreading your layouts?  Your graphic designer sits in front of a computer all day and is laying out dozens if not more brochures, business cards, rack cards, flyers, etc, and though we graphic designers do our very best to catch any typos, spelling mistakes, etc, one may slip past us.  When we provide you with a proof we are asking you to check behind us.  Ultimately it is your responsibility prior to signing off on your artwork to make sure everything is correct…including your own phone number.

3.  Making it easy to read.  I know how pretty a script font can be, however on a business card it is very difficult to read.  Not all of us have 20/20 vision, so an 8pt. script font on your business card is going to be difficult to read.  Make sure that the fonts used are clean, simple fonts.  Script works in some cases for larger sized letters, but those teeny tiny ones will just look like a blob.

4.  Colors and background. Choosing the right colors for your text, background, etc is important.  Pale yellow text on a white background card is not going to work.  Yellow may be your favorite color, however, it is more important for your prospective client to be able to see your phone number than pine over how pretty the font color is.  Go for colors that match your logo, but also stand out on the card’s background.  This will make the information stand out and make it easy to read.

5.  For the do-it-yourselfer. DO NOT PRINT YOUR OWN BUSINESS CARDS…EVER!  Unless you have design experience, have a high-end laser printer and a card slitter at home, what you get when you print your cards is thinned out ink-jet ink on flimsy card stock with perforated edges.  It’s a hot mess!  By the time you purchase the perforated business card stock, spend hours doing a layout you’re not entirely happy with and then print them, you have spent about the same amount of money if you just purchased them from a printer.  When you hand someone a business card that you did yourself, it says to your prospective client, “I’m not serious enough about my business to invest in my business.”  On average for 1000 business cards, it’s about $75.00.  That’s not a lot of money when you’re trying to make an impression and gain new clientele.

So friends, in summary,  just remember your business card is usually the first piece of advertising you give a prospective client.  Make sure that it reflects the best you possible.  When working with your designer, proofread, proofread, proofread and be open to your designer’s suggestions when they are creating your smallest piece of advertising.

For more information on business cards or any other questions that you may have on marketing materials for your business, contact us at 866-931-2915 or visit our website at www.ecgraphics.biz.

Less is More

The saying goes, sometimes less is more. Well, in the case of vehicle wraps that holds true.

Have you ever been driving around and spotted a van driving down the road? It’s colorful, bright, bold and it did catch your eye, however did you notice the company’s name, phone number, or website? Did you even know what they offered as a product or service? The answer is no. So often we see the vehicle wraps that have amazing graphics, but, don’t highlight the company’s information. A vehicle wrap is more than just it’s visual appeal. There has to be a balance between eye-catching graphics and of course readability.

If you are driving down the road at 45-55 mph, how much time do you think your prospective audience has to catch your information. And that’s of course if they are at a stand still, with pen and paper in hand? Do yourself a favor, when deciding on your wrap’s composition, speak with your designer about balance. Clean lines, easy to read fonts and proper color and background choices are important when it comes to vehicle graphics. Otherwise your vehicle wrap could just look like a colorful blob driving down the road.

For more information about the benefits of vehicle wraps – one of the most affordable and effective forms of advertising, visit our site at www.ecgraphics or call us today for more info at 866-931-2915.

Hello

Hello World!

We’d just like to take this opportunity to introduce ourselves and give you a few brief insights as to what you can look forward to from our blog.

We are Eye Candy Graphics. We are a small marketing studio that specializes in company branding. We design and produce our products in-house. Some of the products and services we offer are…

Vehicle Wraps
Custom Signs
Websites
Business Cards
Banners
Trade Show Displays
Postcards
Rack Cards
Window Decals
Store Front Displays
P.O.P. Displays
and so much more!

We offer our services nationwide, which means that we can send our products to you, go to you for installation and also have you review your design project online with your LIVE artwork review software. We make it simple for you to have your project completed with our stress-free approach at customer service. Have a budget? No problem! We work with budgets big and small and are able to meet time-sensitive deadlines.

What you can look forward to from our blog are tips and tricks to promote your business. Trade insights that we as designers know. We’ll share great articles that we have found that are geared towards entrepreneurs. We’ll also offer special promotions and discounts for our followers to enjoy.

Feel free to contact us with any questions that you may have. Our information is free to you. Thanks for keeping up with us.

Eye Candy Graphics

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